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Manipal Journal of Science and Technology

Abstract

The internet of things (IoT) is a relatively new technology that establishes a global network of machines and devices capable of communicating and exchanging data over the internet. However, IoT and the internet are not the same things. IoT generates, analyzes, and makes decisions about connected objects; in other words, the IoT is smarter than the internet. One of the most common applications that make use of the IoT infrastructure to connect multiple sensors is the smart home. The sensors can detect and collect information from the environment, which is then used to control various home systems such as lighting and security. The study aimed at investigating customer perceptions of these products and determine where they stand in the future based on current customer responses. The convenience sampling method was employed to select a sample size of 250 consumers, and structural equation modelling was used to test hypotheses. The research pointed towards a high relationship between a sense of ease of life and people’s intention to involve a said device in their day-to-day lives. Not only that, security or privacy risk does not have a very viable relationship point towards unawareness concerning the risks of having devices and consumer’s information constantly connected to the web. The study helps the industry understand the consumer perception and direct opinion toward smart home devices and also helps in looking at the marketing end of it in a different light.

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