"Influence of social media on young adults’ food consumption behavior: " by Vidya Patwardhan, Jyothi Mallya et al.
 

Influence of social media on young adults’ food consumption behavior: scale development

Document Type

Article

Publication Title

Cogent Social Sciences

Abstract

Social media has revolutionized young adults’ lives, including their food consumption patterns and behavior. This is an emerging concern, and a significant gap exists in understanding how social media influences eating behavior and the potential moderating factors involved. Thus far, despite social media’s crucial role in food consumption behavior, no multi-dimensional scale has been developed to measure social media influence. Hence, the Social Media Influence on Food Consumption Behavior Scale (SMIFCBS) was developed to address this gap using a student sample of 455. Future researchers may utilize the scale to validate the influencing factors and find their association with factors such as life satisfaction, mood and health.

DOI

10.1080/23311886.2024.2391016

Publication Date

1-1-2024

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