E-commerce framework for strategic marketing of Udupi jasmine
Document Type
Article
Publication Title
Agris On-line Papers in Economics and Informatics
Abstract
Udupi jasmine cultivation plays an important role towards economic and social growth for the jasmine growing community-based enterprise of coastal Karnataka, India. It helps in promoting rural livelihoods, food security and poverty reduction. Due to the significant socio-economic impact of jasmine cultivation, the promotion and marketing of jasmine is inevitable for the sustenance of this community-based enterprise This study aims in developing an e-commerce framework for strategic marketing and promotion of Udupi jasmine. Study found that the benefits of e-business was nowhere applied in the existing system. As Udupi jasmine is a unique crop with a geographical indication tag (GI), regular agricultural framework cannot not be directly used. The research intents to persuade utilization of customized e-commerce framework for jasmine considering the existing crude system. This will reinforce the socio-economic growth of this communitybased enterprise as there will be a well-organized circulation of agricultural products on a larger scale.
First Page
17
Last Page
26
DOI
10.7160/aol.2019.110102
Publication Date
3-1-2019
Recommended Citation
D'souza, Darryl Jeethesh and Joshi, Harisha G., "E-commerce framework for strategic marketing of Udupi jasmine" (2019). Open Access archive. 751.
https://impressions.manipal.edu/open-access-archive/751
