Summary of – The Nexus of Corporate Social Responsibility and Consumer Perception Systematic Review of the Evidence
Document Type
Article
Abstract
Study Background: The research presented titled “The Nexus of Corporate Social Responsibility and Consumer Perception: Systematic Review of the Evidence” by Mrs. Swapna Shetty, Dr. Molly Sanjany Chaudhuri and Dr. Ankitha Shetty is to gain insights into the Asian consumer perspectives of corporate social responsibility (CSR) and its future research opportunities.
Research Goal: To explore Asian perspectives on CSR, determine the frequency of related studies, identify the countries and industries where these studies are conducted and understand the significance of CSR in consumer behavior across various Asian regions.
Methodological Approach: The study analyzed research articles from the Asian region published between 2010 and 2019. Utilizing PICO and PRISMA guidelines, 47 research papers were chosen for inclusion in the study.
Results and Discoveries:
(1) The majority of research in this field was carried out in India, followed by China. Most of the studies were empirical and frequently focused on the banking, financial services, and insurance sectors.
(2) Awareness of CSR practices and trust in the company can lead consumers to consider CSR as a criterion when making purchasing decisions.
(3) Consumers in religiously oriented countries usually base their purchasing decisions on faith and conviction.
Citation to the base paper:
Shetty, S., Chaudhuri, M., & Shetty, A. (2022). The nexus of corporate social responsibility and consumer perception: Systematic review of the evidence. Indian Journal of Marketing, 52(7), 25-42.
Publication Date
2022
Publication Date
2022
Recommended Citation
Shetty, Swapna; Chaudhuri, Molly Sanjany; and Shetty, Ankitha, "Summary of – The Nexus of Corporate Social Responsibility and Consumer Perception Systematic Review of the Evidence" (2022). Open Access archive. 9239.
https://impressions.manipal.edu/open-access-archive/9239
