Summary of - Factors affecting adoption of MOOC by hospitality students a moderating role of Internet self-efficacy

Document Type

Article

Abstract

Study Background: The study investigates the factors influencing the adoption of MOOCs (Massive Open Online Courses) by hospitality students, focusing on the moderating role of Internet self-efficacy. It aims to understand how perceived usefulness, perceived ease of use, and organizational support affect students’ behavioural intentions to adopt MOOCs.

Research Goals and Hypotheses: The primary goal is to explore the relationship between perceived usefulness (PU), perceived ease of use (PEOU), organizational support (OS), and behavioral intention (BI) to adopt MOOCs, with Internet self-efficacy (ISE) as a moderator. The hypotheses include: PU significantly influences BI, PEOU significantly influences BI, OS positively influences BI, ISE moderates the relationship between PU, PEOU, OS, and BI.

Methodological Approach: The study was conducted at a top-ranked hospitality institute in India. Data was collected via an online survey from 165 undergraduate and postgraduate students who had completed at least one MOOC. Structural equation modelling and process macro were used to test the hypotheses.

Results and Discoveries: PU, PEOU, and OS positively influence BI to adopt MOOCs. ISE moderates the relationship between OS and BI, indicating that higher organizational support and self-efficacy lead to greater adoption of MOOCs. The findings suggest that universities should enhance organizational support and internet self-efficacy to improve MOOC adoption among hospitality students.

Publication Date: 2022

Recommended Citation: Prabhu, Prabhu, N., Payini, V., & Mallya, J. (2022). Factors affecting adoption of MOOC by hospitality students: a moderating role of Internet self-efficacy. Journal of e-Learning and Knowledge Society, 18(2), 34-40.

https://doi.org/10.20368/1971-8829/1135455

Publication Date

2022

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